If you want to start a new business for hunting night vision device, or you want gain a better market share for your exisiting business, knowing the demand data & analysis for hunting night vision devices in US is important and fundamental.
First of all, when talk about hunting night vision product, we are talking about the following product:
- Night vision monoculars
These are single-eye devices that allow hunters to see in low light or complete darkness. They are lightweight and easy to use, making them a popular choice for hunters. - Night vision binoculars
These devices have two lenses and allow hunters to see in low light or complete darkness with both eyes. They are more comfortable to use for extended periods than monoculars, but they are typically more expensive. - Night vision scopes
These are night vision devices that attach to a hunting rifle, allowing hunters to aim and shoot in low light or complete darkness. They come in a range of magnifications and can be used for both short- and long-range shooting. - Night vision cameras
These devices allow hunters to capture images and video in low light or complete darkness. They are useful for scouting and surveillance, and can also be used to capture footage of successful hunts. - Thermal imaging devices
These devices detect heat signatures and allow hunters to see animals or other objects in complete darkness. They are particularly useful for tracking animals in dense foliage or in areas with poor visibility.
The above are some of the regular and popular hunting night vision products in the US, and each type of product has various models and options available from different brands and manufacturers. Hunters can choose the product that best fits their needs and budget based on their preferences, hunting style, and environment.
Statics of the market demand data & analysis for hunting night vision devices in US
Hunting Market statics and growth in US
Before we jump into the night vision stats, we need look at some interesting and important stats for the hunting industry in US.
| Statistic | 2016 | 2019 | CAGR |
|---|---|---|---|
| Hunting market size in the US (USD billions) | 23.7 | 25.6 | 1.8% |
| Number of hunters in the US (millions) | 11.0 | 11.4 | N/A |
| Hunting license sales in the US (millions) | 15.5 | 16.5 | 1.5% |
| Deer hunting participants in the US (millions) | 9.2 | 9.4 | N/A |
| Average hunter spending in the US (USD) | 1,516 | 2,029 | N/A |
Hunting market in the US has been growing steadily over the past five years, with an increasing number of participants and higher spending on hunting-related expenses. Deer hunting remains the most popular type of hunting in the US, and the overall number of hunting participants has increased. These trends are expected to continue.
Night vision market in the world
OK, before we US, let’s take a quick look at some stats worldwide:
| Statistic | Value |
|---|---|
| Global night vision device market size in 2020 | USD 7.7 billion |
| Projected global night vision device market size in 2025 | USD 10.9 billion |
| CAGR of global night vision device market during 2020-2025 | 7.2% |
| North America’s share of global night vision market in 2020 | Largest |
| US Department of Defense’s share of demand for night vision products in the US | Majority |
| CAGR of North American law enforcement and military night vision devices market during 2020-2030 | 8.7% |
| Global automotive night vision system market size in 2019 | USD 2.4 billion |
| Projected global automotive night vision system market size in 2026 | USD 4.5 billion |
| CAGR of global automotive night vision system market during 2019-2026 | 8.7% |
| Global night vision cameras market size in 2019 | USD 596.4 million |
| Projected CAGR of global night vision cameras market during 2020-2027 | 19.2% |
Hunting night vision market in the United States
The table below provides a quick and concise summary of the key statistics related to the market demand for hunting night vision products in the US.
| Statistic | Value |
|---|---|
| North American night vision devices market size in 2020 | USD 2.55 billion |
| CAGR of North American night vision devices market during 2021-2028 | 8.7% |
| Percentage of hunters willing to use night vision technology for hunting | 66% |
| CAGR of North American night vision scope market during 2020-2030 | 8.8% |
| Projected global night vision device market size by 2028 | USD 15.14 billion |
| North America’s share of global night vision device market | Largest |
The night vision market in the United States is a rapidly growing industry.
Night vision products, which include binoculars, monoculars, goggles, scopes, and cameras, are used in a wide range of applications such as law enforcement, military operations, surveillance, and wildlife observation.
The demand for night vision products has been driven by advances in technology, increased awareness of the need for nighttime security, and growth in the outdoor recreation industry.
The market is projected to continue growing in the coming years, driven by increasing demand from various end-use industries and the development of new and innovative products.
However, The market is highly competitive, with companies competing on the basis of product features, price, and customer service.
Competition of hunting night vision devices in US
Where there is a demand and growth, there is competition.
These statistics below suggest that the night vision market in the US is highly competitive, with many established brands and manufacturers vying for market share. This intense competition is driving innovation in the market, with manufacturers continuously seeking to improve their products to stay ahead of the competition.
- The North American night vision device market is highly competitive, with key players including FLIR Systems, Inc., ATN Corporation, Elbit Systems Ltd., L3Harris Technologies, and Thales Group, among others.
- In the US hunting market, there are many well-established and recognizable brands of night vision devices, including Armasight by FLIR, Pulsar, Sightmark, and Night Owl, among others.
- According to a report by Persistence Market Research, key players in the North American night vision scope market include ATN Corporation, Carl Zeiss AG, Elbit Systems Ltd., FLIR Systems, Inc., Leupold & Stevens, Inc., and Nightforce Optics, Inc., among others.
- Professional players in China, for example, Vikia is among the early Chinese manufacturers to successfully penetrate the US market.
Competition in the night vision market is intense, with manufacturers continuously innovating to provide new and advanced features to meet the evolving needs of their customers.
here are some strategies you can consider:
- Offer unique features and capabilities:
Differentiate your night vision products by offering unique features and capabilities that are not available from your competitors. This could include features such as longer battery life, higher resolution, or advanced image processing capabilities. - Price competitively:
Offer your products at competitive prices to attract customers and gain an edge over your competitors. However, be sure to balance price with quality to avoid undercutting your brand image. - Focus on customer service:
Provide excellent customer service and support to differentiate your brand and create customer loyalty. Offer responsive support channels, such as phone, email, and chat, and ensure that customer issues are resolved quickly and effectively. - Leverage marketing and advertising:
Develop a comprehensive marketing and advertising strategy to promote your night vision products and build brand awareness. This could include advertising in print and digital media, sponsoring industry events, and leveraging social media and influencer marketing. - Partner with other industry players:
Consider partnering with other companies in the night vision market to expand your reach and create new business opportunities. This could include partnering with distributors, retailers, and other manufacturers to create bundled product offerings or expand your distribution network.
Opportunity is still there
Still, you have may opportunity in night vision devices in US as long as you choose a professional manufacturer. which is a key to win more market share in the highly competitive night vision market in the US,
Vikia is known for its exceptional research and development capabilities and top-tier customer service. With a commitment to delivering cutting-edge solutions to customers around the world, Vikia has earned a reputation for engineering excellence and product quality. By staying ahead of the curve in technological innovation, Vikia has secured a loyal following among businesses and consumers alike.
Thanks to their robust R&D capabilities, Vikia has been able to stay ahead of the competition in the fast-paced and ever-evolving tech landscape. This has allowed the company to develop advanced products that meet the diverse needs of customers, while also maintaining a focus on affordability and accessibility.
Therefore, by working with Vikia, you can gain a competitive advantage and increase your market share in the night vision market in the US.
